John Greenhough
John is an accomplished economist, strategist, and entrepreneur who helps companies achieve and accelerate growth. Because customers control cash flow, he specialises in leveraging customer economics. This centres on the value proposition, identifying opportunities to increase customer value to attract high quality customers. This thinking has benefited organisations across sectors, from early-stage to large established businesses, and from government to third sector.
John is past chair of the world’s largest professional marketing organisation, has advised No.10 on applying customer centricity across government, and contributes to The Productivity Institute’s mission to solve the UK’s productivity puzzle.
Email me: johng@yourvirtualboard.co
